Writing

Writing

Your message matters. Not just what you say, but how you say it. Your message will determine if your customer interrupts what they were doing to pay you any attention. It will determine if the customer follows through to actually perform a desired action. It will determine if your offer is ignored altogether. It will determine the level of impression that is made and whether or not you are even remembered after the initial moment of exposure has passed.

Are you looking for the perfect written copy to go with that brilliant advertisement you're developing? Or that new brochure that you plan to hand out? Or the script you will use to make sales calls? Or that email campaign you plan to distribute? Or that Facebook status you plan to post? Or even that new website you plan to unveil? Let us be your 'voice'. We will provide written copy that not only 'speaks' to your customer, but truly engages them, communicates your brand and drives your customer to take action.

Campaign Strategy

Having the right message can still fail if it's not being delivered to the right person and in the right manner. Are the vehicles you are using to deliver your message the best ones for your target audience? Are you reaching the person who makes the decision to buy your product? Or are you reaching the person who makes the recommendation to buy your product? Before we help with your messaging, let us first help with your strategic planning. We will take an in depth look at what you've been doing, what you're trying to accomplish, and what options make the most sense. We'll then provide you with a tailor-made "blueprint" to follow. Don't worry, you are free to handle the execution. But we'll oversee and manage all of the activities to ensure that everything remains on target – at all times.

Strategy
Execution

Campaign Execution

It's one thing to have a great gameplan. It's another thing to effectively implement  that gameplan, ensuring that everything always remains on target and that nothing is falling through the cracks.

All too often a powerful idea can start off with great intentions but somehow get lost in translation once it's executed. Even one misstep can prevent your message from being delivered or received as it was meant to. And when unexpected developments occur, knowing how to make the necessary adjustments without veering off course can often times prove to be much more challenging than anticipated. Don’t think it can’t happen.

You've worked hard to develop the perfect 'blueprint.' Let us execute it to ensure that your message is actually being received as it was intended to.