Where You've Been
Before we can recommend our proposed 'gameplan', we first take an in depth look at what you've previously been doing. What's worked. What hasn't. What approaches were used in the past. What the outcomes were. What internal resources you already have. We perform a thorough 'audit' and conduct a S.W.O.T. analysis to truly understand your current situation and assess what options make the most sense for you to consider.
To offer an analogy, if your car is making an awful noise, you are well served to take the car to a trusted mechanic to be repaired. And even if you are already convinced of what the car needs, you are still most likely guessing. Only when a trained professional gives your car a complete diagnostic will you accurately know what the actual problem is.
We'll 'look under your hood' and give you a professional assessment of why your past performance has not been optimal. Then provide our best recommendations to repair it.
Where You're Going
But before giving our recommendations, we also need an understanding of what you're trying to accomplish – specifically. Yes, the end goal is to increase sales. But every end goal requires a detailed roadmap to get there. And that roadmap requires specific steps to be taken and different team members performing various functions. 'Looking under your hood' allows us to understand what our options are. Understanding your specific goals enables us to create a tailor-made roadmap to help you get there.
We'll then provide you with a comprehensive "gameplan" to review and consider. If you approve the gameplan and wish to implement the plan yourself, you are more than welcomed. We'll still oversee and manage all of the day to day activities to ensure that everything remains on target – at all times.
Should you decide you would rather keep your internal staff focused on their regular duties and instead have us execute the game plan for you, our team is ready. We will operate as an extension of your marketing department and handle every aspect of the campaign – reporting to you regularly on all progress and developments, anticipating obstacles before they arise, and offering strategic recommendations every step along the way. Our focus and commitment is to achieve the absolute best results possible. Your brand needs it. Our job depends on it.